THE IDEA IS THERE. NOW LET’S GIVE IT FORM. Quarter four PROJECTS NOW OPEN / let's build →
02 / THE IDEA
more than a
name. a place
to reset.*
reset community was created around the idea that people need space to reconnect, refocus, and move forward with intention. the brand needed to feel welcoming and human while carrying enough energy to represent a growing community.
our work focused on translating that idea into a visual identity people could recognize and connect with. we shaped a brand system that gave reset a consistent presence across its messaging, gatherings, merchandise, and the different ways people would experience the community.
create an identity people can belong to.
03 / WHAT WE HELPED SHAPE
building an
identity
people could
connect with.*
BRAND DEVELOPMENT
Visual identity, logo system, typography, color, and brand direction. Creating a recognizable visual language built around the heart of Grace & Grit.
BRAND ACTIVATION
Apparel, merchandise, collateral, and physical brand experiences. Taking the identity beyond the screen and giving people tangible ways to experience the brand.
04 / the identity
a visual
identity
built for
connection.*
reset’s identity was designed to feel approachable, energetic, and community-centered, creating a flexible visual language that could move with the people and experiences behind the brand.
06 / THE RESULT
a clearer identity for a community built to connect.*
reset community left the process with a cohesive visual identity that gave the brand a more recognizable and consistent presence. the system created room for reset to communicate, grow, and show up across future experiences while staying connected to the community at its center.
an identity people can recognize. a community they can make their own.*
EXPLORE
CONNECT
GREENVILLE, SC / WORKING EVERYWHERE
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